Jungle Warrior Princess
With Auto Artisan
Collaboration Project
Car: Toyota Hilux SR5
Goal: Utilise existing wrap for a creative photo shoot before a new design is applied.
This wrap design was a collaboration between Auto Artisan, using the old branding as well as one of our close partners JMR creative. The goal was to have a car that stands out of the crowd, as well as the potential to represent our business in with a strong stance.
We have 2 Hilux’s, both of which were standard and new from factory. It was time to get moving on this project.
We spent next to time getting both of these vehicles over to Auto Craze for the works. They supplied and installed the lift kits, bull bars, protector plates, side steps as well as wheels and tyres.
Design Creation
‘The Knife’ – Cutting through the competition
Camo is fairly overdone, we know this. But a camo knife that could cut through the competition had meaning, had a purpose behind it. We loved the idea, it was time to push forward.
Creative Pathways
This may look familiar to you!
In the interest of saving time, we mentioned in our Cars and Coffee collaboration, we utilised similar features and the same model for this photoshoot.
When it comes to wrapping – cars are not the only aspect. We travel well beyond this.
It’s all about creativity, artwork, whether this is on cars, people or even the photos which capture all of this into one. We had one thing on our side with this project, time!
Design Process
Collaboratively working with JMR, we had 3 sets of different designs, the opportunity was there to brand 3 vehicles. At this stage, we only had 2 so the 3rd one was not necessary.
The design was stunning, it just needed to be personalised, so we can call it ‘Auto Artisan’. This also meant, we needed to customize the print and cut files for a true-fit install with out any stretch in the design.
Fast Forward to Designs
Sure, there can be many different ways to create a camo design, but it’s not difficult. We know the design is going to look great! In the interest of time, we will fast forward to the approved designs created by JMR and Auto Artisan.
What was involved
- Planning the design
- Designing the photo shoot scheme
- Collaboration with our model, the AAG team
- Designing the Human Wrap aspects
- Organising hair and make up
- Graphic Design
- Production of the design
- Installation of the vinyl on the vehicle
- Hair and makeup on the day
- Installation of wrap on the model
- The actual photo shoot including preparation and transition photos
- Post processing, photo editing
- Coordinating the final reveal
Wrap Installation Video
Don’t read this one! We have a video for you to watch!
Install Complete!
Makeup & Hair
Truth be told, we had 2 photoshoots to complete utilising similar material. The previous project being the Cars and Coffee Gallardo.
As we previously mentioned in the CNC project, we decided both of the concepts could utilise the flowing lines, which resembled smoke patterns. The jungle theme for this project required some greenery, and we utilised a “poison ivy theme”.
Next was hair and makeup, completed by Sarah of @sohairandmakeup – you can find her on Instagram and Facebook! We let Sarah call the shots on this one to suit the theme. She nailed it!
Wrapping the Model
It was our turn, we had printed poison ivy on vinyl laminate which was actually stuck on to our model Naz’s face and legs. Then, we continued the wrap install around her legs and down to her feet. We of course added a specially designed Auto Artisan logo tailored for this project (which we will reveal in the Jungle Project)
Prepping for the photoshoot
Of course, we had to dress up the car as well. There was no chance this would be complete without using all of the props available to our disposal.
Next, it was time to collaborate all of the photos and create the final design. We wanted to represent Auto Artisan via graphics, sooo……..
Smoke bombs! We placed several yellow, white and green smoke bombs around the Hilux. Then, we set them alight, staggered the colours and we had a beautiful range of yellowish greens to work with. The wind had picked up and made it difficult to contain the smoke in the shot! We had to take these photos in a hurry, and we did. Also a shout out to @lifeofsquilla for helping with the photos as well.
We are Creators, Outlaws & Magicians.
A simple shot outdoors didnt cut it, we couldn’t get the car out to the jungle either. So, what do you do?? PHOTO EDITING to the rescue! We started on some heavy editing using both Adobe Lightroom as well as Adobe Photoshop. We combined all of the images together by extending the smoke patterns, balancing all of the colours and removing everything unnecessary from the photo.
There you have it!
This is the story that made it all possible, these are the extents we love going to!
