Jungle Warrior Princess With Auto Artisan

Brief

Revitalising Brand Presence

In collaboration with JMR Creative, this project aimed to enhance our previous branding to establish a distinctive presence in a competitive landscape and embody our business with a bold identity.

Transforming Standard Hiluxes

Partnering with Auto Craze, we undertook the transformation of two identical factory-standard Toyota Hilux utes to enhance their visual appeal and functionality. This involved installing lift kits, bull bars, protective plates, side steps, as well as fitting new wheels and tires.

Conceptualising “The Knife”

To avoid the saturation of camouflage designs, we conceptualised a unique approach symbolised by a knife wrapped in a camouflage motif, symbolising the idea of “cutting through the competition.” This concept resonated with our team, inspiring further development.

Design

Building Upon Previous Collaboration

Drawing from the success of our “Cars and Coffee” project, we applied similar principles to this photoshoot, utilising shared visual elements while exploring new creative avenues. This project reinforced our commitment to expanding beyond car wraps by integrating car design, human adornment, and artistic photography seamlessly.

Collaborative Design Refinement

In collaboration with JMR, we explored three distinct design options for branding multiple vehicles. Focusing on refining and personalising a single design due to vehicle constraints, we incorporated “Auto Artisan” branding and tailored print and cut files for a flawless installation.

Fast-Forwarding to the Masterpiece

Striving for a unique interpretation amidst the abundance of camouflage designs, we swiftly progressed to the approved “The Knife” design. This striking creation reflects the collaborative effort between JMR’s expertise and our design creativity.

AAG concept3